It started in 1995, the same year Sweden joined the European Union. The state monopoly for production and sales was gone. A group of three people, two from the US and Anders Rundcrantz from Sweden sought to develope a new Swedish Ultra Premium Vodka.

Three years later production was ready and the year after, 2000, the market opened in Sweden.

In the summer of 2001, we launched in the US.

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The Brand Company Management

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